B FIRM Formulas® combines science and nature to enhance your shape with effective, non-invasive solutions, helping you feel confident in your body, at every stage of life.

Discover your natural shape
Every woman’s body tells a unique story, shaped by life, heritage, and lifestyle. Our mission is to help you feel confident and empowered at every stage of life, offering natural products that enhance your natural beauty and celebrate individuality.
Discover your natural shape with B FIRM Formulas®.
Our promises

Firms
Lifts
Enlarges
Nourishes

Easy to apply
Easy to swallow
Smells amazing
Feels amazing

Vegan
Ethically sourced
Natural ingredients

Our story
B FIRM Formulas® has a unique legacy rooted in natural breast enhancement and firming. Originally known as BreastGro®, our journey began with a ground breaking discovery: the influence of hops on breast tissue growth, observed among German female hop-pickers in the 1500s. Building on this centuries-old knowledge, it was in 1997 that our team of scientists developed a specialized blend of hops to stimulate breast size and firmness. This formula, clinically tested and patented, was launched in The Netherlands in 2003 under the BreastGro® brand.
We have since empowered thousands of women to enhance their natural shape through our signature BreastGro® Capsules and cosmetics.
In 2023, we evolved from BreastGro® to B FIRM Formulas®, expanding our vision to embrace all the contours of the female shape. Today, B FIRM offers innovative, scientifically developed products that firm, volumize, and lift not only the breasts but also the bum, belly, and legs, areas that naturally lose firmness over time.

OUR PRODUCTS
Our products empower you to shape your body with advanced, beauty-from-within supplements and topical cosmetics that firm, tighten, lift and volumize the skin and underlying tissue. Our unique range support those areas of the body which tend to loose firmness and shape over time. Notably, the breasts, bum, belly and legs.
Each product is scientifically developed with a blend of patented, proven ingredients, creating solutions that deliver real results while nourishing the body from within. Each B FIRM product is vegan and crafted without unnecessary fillers or additives, ensuring a natural and clean approach to your personal care.